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We started with the blood. We stayed for every leak that followed.
SOQO — from soak and so-kho — means to absorb what the world hides, and hold it with grace.
To make her so comfortable, she becomes so confident.
SOQO was born in a beautiful city of lakes, land of Begums, Bhopal. Built by a 21-year-old girl Janvi Tiwari who refused to treat pee, blood, sweat, or discharge like secrets.
Before SOQO, there was Manasa in 2018 — a non-profit that educated 2 lakh+ women on period health, dignity, and choice.
We distributed over 8,000 cloth pads and diverted 1900+ kilos of plastic waste from landfills.
But pads ran out in pandemic. So we stopped waiting on donations — and started designing our own solutions.
She had no capital, no connections, and a deep conviction that dignity and comfort should never be a compromise.
During Covid, she stitched the first undie with Darji Uncle in Bhopal. It was the beginning of a mission — to make intimatewear that actually works for Indian bodies, Indian climates, and Indian lives.
From menarche to menopause, we build for the whole story — not just the sexy parts.
SOQO began as survival. For women who leak, sweat, lactate, spot, or bleed. For girls learning their body isn’t dirty. For trans men navigating dysphoria during periods. For postpartum moms, menopausal women, and every phase in between.
We built India’s first intimatewear brand that’s sensual and smart. SOQO is redesigning dignity and comfort for the full arc of womanhood.
We're not a startup that jumped on a trend. We're a movement that started in a room with one sewing machine and a question:
What if our bodies were never the problem?
Janvi Tiwari
FOUNDER | CEO | Chief Menstruating Officer
SOQO is not a brand. It’s a decision.
To choose comfort. To choose softness. To choose yourself.
Made in India. Rooted in community.
